Is The Mike Chen/Mark Joyner Promo a Bust?

One of the promotional pieces Mike Chen sent out for his big launch this week said, "You're probably wading through a mountain of email today about Mike Chen's Secret Weapon just launched."

All I can say is, "Where's the mountain?"

Seems like hardly anybody's talking about:


* Confidential Intelligence Manuscript Volume II
 http://genenash.com/r/joyner

* Mike Chen's Secret Weapon
 http://genenash.com/r/secretweapon


You may recall my reaction not long ago to the Frank Kern over-hype was "Stop The Madness!" You couldn't open an email without it being about Frank Kern.

That was nothing compared to the ridiculous onslaught that came from Mike Filsaime's "Fire Sale."

Even tonight I received no less than a dozen mails in a row about some free resell rights giveaway going on. (Unlike the Free Ad Giveway, I wasn't invited to participate as a provider in this one. I'm miffed. Grrrr.)

And the Chen/Joyner promo? Yawn. A handful of letters, spread out over a few days, most of them having the promotion buried amongst a bunch of other offers or coming through "safelists."

Wow.

The "mountain of email" was definitely wishful thinking -- at least from the perspective of my inbox.

Now they've rushed out a new desperate promotion to try and up the hype. They're trying to create an "event" with a call featuring four top marketers, followed by a week long competition where you can "watch" four people test different versions of campaigns using the "secret weapon" to see who can get the most subscribers. (Full details abvailable here: http://genenash.com/r/chenchallenge)

They say, "The information learned here will be 100 times more useful than any marketing course you could ever buy." They claim it's "Phase II;" I think it's desperation.

I haven't received a single email about it.

They went back to the drawing board, but someone forgot to bring a pencil.

Yours,
Gene Nash


* The Secret Weapon Challenge featuring Mark Joyner, Gary Halbert, Joe Vitale, and David Garfinkel
 http://genenash.com/r/chenchallenge

* Confidential Intelligence Manuscript Volume II
 http://genenash.com/r/joyner

* Mike Chen's Secret Weapon
 http://genenash.com/r/secretweapon